Where I've worked
PRODUCT DESIGNER, ADS
Apr 2022 - Mar 2024
Led 0→1 design and strategy for an AI/ML-powered customer-prioritization workflow on Ads Connect Sales, leveraging deep data insights to optimize resource allocation for SMB sellers/top advertisers, boosting weekly active users by 24% and achieving 71% CSAT, in close collaboration with Product, Eng, Biz, and Google Brain.
Redesigned an automated marketing-plan workflow for 500+ SMB sellers, streamlining ad offering definition, pitch creation, and campaign tracking, reducing manual effort and enabling faster, more targeted sales.
Established visual and branding standards to elevate design excellence; drove mentorship, structured UX critiques, and workshops to align stakeholders around clear, intentional product solutions.
The Cardamum Co.
FOUNDER & LEAD DESIGNER
May 2024 - Present
Launched a D2C wellness brand for mothers, shaping the strategic vision and designing a holistic brand experience, from brand identity and packaging to digital presence, community engagement and educational content.
Drove 0→1 development of 5 wellness products, running fast, lightweight pilots with 70+ participants to validate fit, iterate quickly, and shape early growth, all while laying the operational groundwork to scale.
Cisco
PRODUCT DESIGNER, SECURITY & COLLABORATION
Oct 2017 - Apr 2022
Cloud Security: Designed Cisco Umbrella’s intrusion prevention admin console, empowering 3000+ IT admins to block threats and reduce incident response by >50%.
Webex: Revamped support workflows on Webex Control Hub, integrating in-app diagnostics and streamlined escalation paths to cut resolution time and reduce escalations by at least 30%.
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